From the Desk of Dan Amdur, CEO, Moving Station/QuickBuy®
Dear Partners,
Almost every day there are headlines around “uncertainty;” be it the economy, weather, war, or supply chain issues, chaos seems to be the flavor of 2022. Market volatility is at a high, and none of us have experienced a 4% increase in mortgage rates so swiftly (from 3% to 7% increase equals a 133% increase). All of this impacts our line of work, residential real estate. We can’t do much about interest rates and affordability, but we do know people will always be moving due to normal life events. The challenge is how to attract the buyer/seller whenever they are ready, willing, and able to buy or sell a home. Together, we are provided a unique opportunity to be best positioned to serve these home buyers and sellers.
Over the past decade consumerism has shifted. The companies who are thriving, Amazon, Uber, Grubhub, Home Depot, ETFs, and banking, have one thing in common, they offer simplicity and certainty to consumers who are seeking and willing to pay for convenience. This shift means the uncertainty we have in the current real estate market is even more stressful for today’s home seller or buyer, causing them to pause, or even freeze like a deer in the headlights rather than transact. How can we solve for this?
Institutional buyers have already shown us the way by capturing the consumers’ attention and meeting their wants and demands by offering simple home sale solutions. When we combine traditional agent expertise with the speed and convenience of QuickBuy programs, we are able to leverage our own “solutions for every situation.” Together we provide CERTAINTY in uncertain times, we offer CONVIENIENCE in a time of stress, and grant options so your customers can move forward with confidence vs stopping in their tracks.
We know not every consumer will embrace a QuickBuy solution, but it is the “simple button” to where they will start, and you hold the market advantage by being able to offer it to them. You and your agents have the ability to illustrate your unique value in uncertain and stressful times, “I am the only agent who can bring certainty and convenience to the table, so let’s talk!”
Embrace the chaos of the current market and use it to your advantage.
Dan Amdur